WEEK 10 EOC: WHAT MAKES A GOOD CAMPAIGN?

"It strikes a chord in its target audience."
The target audience of this brand  is to individuals who are looking for makeup that has good product design, has great color choices, is easy to apply, and gives them confidence. Elain Colorist's main goal is "to make the connection between the inner soul and individual style." Through my advertising campaign I want to showcase to women and anyone else who hasn't felt confidence in themselves to develop confidence, overcome their past, and with these cosmetics take the first step into their new selves.

"It is consistent with the brand voice."
Elain Colorist devotes their efforts into creating a collection of makeup that creates powerful emotions of sensuality and sexuality to construct the image to  give her emotional power to create her own uniqueness. Through this advertisement we show women that they do have the power to change themselves with just a touch of make-up. 

"Your core idea is elastic—you can create many ads based on the original theme."
Each individual is unique and they all have different stories to tell. The original theme of this advertisement is to show women that change is possible and they do have confidence within themselves. One woman could have been pushed around all her life by her childhood friend and lost confidence in her self-worth/image. Another could have had a bad bout of acne and is afraid to try new products but with the help of Elain Colorist she is able to overcome her fears and find the beauty in herself again.

WEEK 9 EOC: For those who think young.

This is an advertisement showcasing Revlon's lip butter using the current face of the brand, Emma Stone. Compared to the predecessors of the brand Emma is noticeably younger than those who represented Revlon before her. She is a young actress that is one to watch for.




This is a Canadian advertisement for beer. In this commercial young adults across the world share their experience of having this beer and all these stories come down to one thing. There is a sense of fun and community that comes along with drinking Canadian beer. 

WEEK 8 EOC: My Slogan

WEEK 8 BOC: Progress on Final Project

After a week of milling over idea after idea on this final project I am feeling a somewhat exhausted. Initially advertising seemed like an easy enough job to do, but this project makes me realize there is a lot of brain power that goes into this profession. (I'm only doing a class assignment!) On the first day my personal struggle was wanting to pitch an idea that was good enough to be submitted, but instead of going up to pitch my ideas I would trash them on the spot. It was only towards the end of class that I was able to come up with something.
Through the week I couldn't get over the company, Elain cosmetics. It is somewhat of a small company and does not do any large advertising. One product that I was particularly fond of is their Bijou Beam lipgloss. It is a great lipgloss for those who are just starting to use make-up and are looking for a lip color that is subtle but still gives your lips that edge. My pitch was. "Elain Bijou Beam. Lipgloss that leaves you with a shine that gleams." I love the idea that just a little bit of product can give a woman an entire new look and a new confidence she did not have in herself before.
As far as where I am with my project I am still expanding on the ideas for my commercial. It is one that begins in the childhood stages of this girl's life that progresses into the adulthood of Sarah's life. She never thought of herself as pretty due to her childhood friend that repeatedly put her down for a good portion of her life. With Elain cosmetics she found confidence in herself and her smile.

WEEK 7 EOC

Elain Bijou Beam lipgloss, "Bijou Beam, lipgloss with a shine that gleams." 

In the beginning frames of this commercial we will feature to children playing in their parents yard where little Johnny gets a little to rowdy with Sarah. He pushes her and makes fun of her for being ugly and having features of a witch. At this time these children are around the age of losing teeth and little Sarah has several gaps and due to lack of good dental hygiene she has traces of rotting teeth. Through childhood little Johnny continues to make fun of her.
In their young adult life Johnny becomes a hotshot popular kid whereas Sarah has been put out of the crowd, she isn't quite developed, to make matters a little worse she somehow adopts that typical "geeky" look. Hair parted down the middle, oval framed glasses, and all accessorized with a pair of braces. Johnny continues to poke fun at her and treats her as one of the guys.
After high school Sarah and Johnny are separated for a couple of years due to college. Johnny misses his childhood friend and calls Sarah up for a little meet-up at a local bar in their hometown.

WEEK 6 EOC: VINTAGE ADVERTISEMENTS

Discovering these ads make me feel a sense of nostalgia. Advertisements in these days were fun and creative.

WEEK 5 EOC: Super Bowl Ads

Week 4 EOC: Role of Women in Contemporary Advertising

In the first advertisement we see that there is a type of hierarchy between the man and the woman in the photo. As I was searching for advertisements showcasing the differences between past and current advertising there seemed to be a theme in older ads, women seemed to have been portrayed in a demeaning way. For example in the vintage advertisement above the woman is in a kneeling position and catering to the man on the bed. The man in the ad has quite the cocky attitude and in print above him it states, "Show her it's a mans world." Below the vintage ad is a more current advertisement that showcases today's vision of a woman. No longer are women posed in a demeaning manner. The woman has every right to be who she wants to be and does not need anyone else to stick her into a certain role. 

WEEK 3 EOC: Tobacco Advertisement

 

1. Determine the scenario: What happens in this frame?

- In this advertisement there is a gorgeous woman staring deeply into the gentleman’s eyes while leaning towards him.

2. What is the setting? What are the conditions?
- The woman and man and are in close proximity of each other while the man blows smoke towards her face.
3. Who are the people or groups?
   The people in this photo are fairly gorgeous.
4. What is their point of view around this specific experience?
   The point of view is from a man’s perspective.
5. What are their goals?
   -The goal of this advertisement is to entice people to smoke Tipalets More specifically to entice men to smoke Tipalets. They reel them in with the slogan, “Blow in her face and she’ll follow you anywhere.” The photo even shows the woman in a leaning position towards the male.
6. What are their assumptions? What are their perceptions?
   -Tipalet presumes that smoking is a great way to entice a woman. In the finer print portion of the advertisement it lists the varieties of tobacco they offer which all seem a bit fruity and feminine. This portion even says, “ Oh, yes… you get smoking satisfaction without inhaling smoke.” which seems a little suggestive.
7. Are there conflicts? Is there cooperation?
-There seems to be cooperation in this advertisement. The woman looks longingly into the man’s eyes and her body language even indicates she wants to become cloer to him.
8. What are the outcomes?
   -The outcomes of smoking Tipalets give men the power to attract women.

Week 2 EOC: Questionable Advertising

For a brand there is always a perceived target audience they want to cater to. Sisley is a clothing brand that aims its clothing towards individuals that are or want to be trendy. Their focus to to keep people up to date on fashions and create the fashions of tomorrow. However, in this ad we see to models imitating the act of inhaling a questionable stimulant. This is highly questionable due to the fact that advertisements are what portrays the image of a brand.

PETA is an organization that is a group of people that work for the ethical treatment of animals. Often this organization uses controversial advertisements to get their message across, but personally I believe that this is not always the best way to convey a message. In this advertisement they attempt to create awareness to save the whales, but it also touches on those that might be overweight. Initially I said I was a little bothered by such advertising tactics, but after reading through their official website I can somewhat understand their reasoning for using controversial advertising. PETA is an organization that must use cost-free tactics to convey their messages and in order to do so plain advertising messages are not an efficient way to advertise. They must create a buzz over their advertisements in order to gather attention for their beliefs.

This Burger King ad is just another example of questionable advertising. The product in focus is the BK Super Seven Incher. The Seven Incher ad was released in the middle of 2009 to advertise Burger King's new sandwich. The idea behind this is to suggest that the Seven Incher was comparable to suggestive activities. Another portion of the ad that reinforces the idea that the ad is suggestive is in the fine print which says, "Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce."

WEEK 1 EOC: My Voice

My name is Jessica and I make fashion a part of my every day life. From the moment I executed my first directive at my first retail job something inside of me shifted. Initially my aim was to pursue a career in the medical field, but the more that I worked in clothing and the longer I remained in that dreadful school I became more and more unsatisfied with my situation. I realized I did not want a job that I knew would have right out of graduation and remain in it for the rest of my life. Fashion gave me life. Fashion gives me freedom to express my thoughts and sets me apart from the rest.