Wednesday, February 6, 2013

Week 4 EOC: Role of Women in Contemporary Advertising





In the first advertisement we see that there is a type of hierarchy between the man and the woman in the photo. As I was searching for advertisements showcasing the differences between past and current advertising there seemed to be a theme in older ads, women seemed to have been portrayed in a demeaning way. For example in the vintage advertisement above the woman is in a kneeling position and catering to the man on the bed. The man in the ad has quite the cocky attitude and in print above him it states, "Show her it's a mans world." Below the vintage ad is a more current advertisement that showcases today's vision of a woman. No longer are women posed in a demeaning manner. The woman has every right to be who she wants to be and does not need anyone else to stick her into a certain role. 

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