"It strikes a chord in its target audience."
The target audience of this brand is to individuals who are looking for makeup that has good product design, has great color choices, is easy to apply, and gives them confidence. Elain Colorist's main goal is "to make the connection between the inner soul and individual style." Through my advertising campaign I want to showcase to women and anyone else who hasn't felt confidence in themselves to develop confidence, overcome their past, and with these cosmetics take the first step into their new selves.
"It is consistent with the brand voice."
Elain Colorist devotes their efforts into creating a collection of makeup that creates powerful emotions of sensuality and sexuality to construct the image to give her emotional power to create her own uniqueness. Through this advertisement we show women that they do have the power to change themselves with just a touch of make-up.
"Your core idea is elastic—you can create many ads based on the original theme."
Each individual is unique and they all have different stories to tell. The original theme of this advertisement is to show women that change is possible and they do have confidence within themselves. One woman could have been pushed around all her life by her childhood friend and lost confidence in her self-worth/image. Another could have had a bad bout of acne and is afraid to try new products but with the help of Elain Colorist she is able to overcome her fears and find the beauty in herself again.
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